Arvid Wartenberg

Hand drawn illustration of woman deciding between garments

Virtual Try-On Imagery Versus Traditional Sizing Solutions

Virtual Try-on /

In the vibrant tapestry of fashion e-commerce, two distinct threads have emerged, intertwining technology with consumer experience. On one hand, there’s the traditional sizing solution, a method as old as online fashion itself, where customers feed in their measurements and receive a size recommendation. On the other, a newer, more dynamic approach beckons – the […]

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Hand drawn diversity illustration

The Crucial Role of Diversity in Fashion Modeling

Diversity /

Today’s fast-paced fashion e-commerce sector increasingly adopts diverse modeling as a key strategy. This move transcends mere trend-following. It showcases inclusivity, mirrors our global community’s diversity, and gives brands a competitive edge in fashion. The Importance of Diverse Models in Fashion E-commerce Diverse models in fashion critically represent the global population’s diversity. McKinsey’s research shows

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